"Strategic HR Leadership: A Case Study on Building a High-Performance Culture at Patanjali"

Abstract

This case study examines the strategic Human Resources (HR) leadership at Patanjali Ayurved, a leading Indian consumer goods company known for its natural and Ayurvedic products. The study explores how Patanjali’s HR practices, organizational culture, and employee engagement initiatives have contributed to the company’s high-performance culture and business success. Through a comprehensive analysis of qualitative data from interviews, document analysis, and survey responses, the study identifies key HR practices aligned with Patanjali’s core values of promoting health and wellness through Ayurveda. The findings highlight the importance of recruitment strategies, training and development programs, performance management systems, and employee engagement initiatives in fostering a positive work environment and driving performance outcomes. The case study underscores the implications for theory and practice, emphasizing the need for organizations to align HR strategies with their core values and foster a culture of excellence and innovation.