Leveraging Digital Marketing tools for Brand Building for Business School

Abstract

In the contemporary landscape of higher education, business schools face increasing competition for student enrolment, faculty recruitment, and corporate partnerships. Digital marketing has emerged as a powerful tool for enhancing brand visibility, reputation, and engagement. This research paper explores the role of digital marketing in brand building of business schools, analysing strategies, challenges, and opportunities in leveraging digital platforms effectively. Drawing upon theoretical frameworks and empirical evidence, the paper provides insights for business school administrators and marketers to develop comprehensive digital marketing strategies that align with branding objectives and foster sustainable competitive advantages.