The Role of the Internet of Things in Improving Human Resource Management Practices in Marketing Companies

Among the many fields being impacted by the transformative power of the Internet of Things (IoT) is human resource management (HRM) inside marketing businesses. This research delves at the ways in which the IoT affects HRM processes, namely talent acquisition, employee engagement, and performance rating and evaluation. This research sought to understand how the Internet of Things (IoT) affects HRM efficiency by using a mixed-methods strategy that included quantitative surveys with qualitative interviews. We found that leveraging the IoT improves talent recruiting. To fully profit from the Internet of Things (IoT), human resource management must first overcome several challenges. A few of them include the importance of privacy and the need to optimize innovation. To further understand the long-term effects of the Internet of Things, future research may look at data privacy and security ethics, compare assessments across businesses, and conduct longitudinal studies. Improved evidence-based practices, more comprehensive theoretical frameworks, and digital HRM implications are all possible results of this study. Marketers and others who see the revolutionary potential in HRM practices made possible by the IoT want their organizations to succeed and prosper in the long run.