Modernized Digital Marketing Strategies to Improve Customer Experience Towards Customer LoyaltyModernized Digital Marketing Strategies to Improve Customer Experience Towards Customer Loyalty

Abstract

Businesses use a variety of tactics, referred to as "digital marketing," to interact with consumers online in today's digital environment. These comprehensive strategies cover a variety of techniques, such as search engine optimization and social media marketing, with the goal of drawing in, holding on to, and satisfying a clientele. The idea of customer experience, which includes all of a customer's encounters with a brand across several touchpoints, is essential to the success of these tactics. Every encounter, from the first browsing phase to post-purchase assistance, molds the customer's overall opinion of the business. Since happy consumers are more likely to recommend the company and stick with it over time, positive customer experiences are crucial for increasing loyalty and encouraging repeat business. Delivering extraordinary experiences that go above and beyond for customers and foster a sense of trust and connection with the brand is what leads to this loyalty. These encounters are greatly influenced by digital marketing, which gives companies the ability to customize content, send messages that are unique to each customer, and provide seamless cross-channel interactions. Businesses can obtain important insights into the tastes and habits of their customers by utilizing customer data and analytics, which enables them to launch more focused and pertinent marketing campaigns. Utilizing statistical tools and methodologies, data analysis was carried out with 210 customers as the sample size to investigate the link between these important components. In today's competitive economy, building strong customer relationships and promoting sustainable growth ultimately depend on the confluence of digital marketing techniques and customer experience improvement.