Analyzing the Behavioral Patterns of Individuals in the Context of Demonetization and its Impact on the Real Estate Sector.

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Neha Wankhede, Dipeeka Chavan, Manisha Pagar, Jonathan Joseph, Rachana Dashore, Tushar Savale

Abstract

This research paper explores the multifaceted impact of demonetization on the real estate sector, a pivotal component of the global economy. India's bold and unprecedented demonetization move in November 2016, involving the invalidation of high-denomination currency notes, aimed to curb black money, promote digital transactions, and formalize the economy. Its repercussions, particularly in the real estate domain, have been both immediate and enduring.


The study employs a mixed-methods approach, incorporating quantitative data analysis and qualitative insights from industry experts, policymakers, and real estate stakeholders. It delves into several key dimensions of the real estate sector, including property prices, demand and supply dynamics, investment patterns, and the role of technology in shaping the post-demonetization landscape.


Findings indicate a nuanced impact on the real estate sector. While demonetization initially led to a drop in property prices and transaction volumes due to reduced liquidity, it gradually stimulated a shift towards transparency and formalization. The adoption of digital payment platforms and the implementation of the Real Estate (Regulation and Development) Act, 2016 (RERA) further catalysed this transformation. These changes, in turn, affected the behavior of investors, developers, and homebuyers.


Furthermore, this research explores regional variations in the impact of demonetization, shedding light on how different states in India experienced varying degrees of disruption and recovery in the real estate market. It also examines the role of government policies and interventions in mitigating the challenges faced by the sector.


In conclusion, this research paper provides a comprehensive analysis of the impact of demonetization on the real estate sector, emphasizing its transformative influence on the industry's structure, practices, and perceptions. The study contributes to a deeper understanding of the broader economic implications of demonetization and offers valuable insights for policymakers, investors, and stakeholders in the real estate sector, both in India and globally.

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