Sustainability Reports and Stock Performance.

With the evolution of technology in the last few decades, the stock markets have also developed to a great extent. With development of mass media new information easily spreads into the stock market. Some information positively effects the stock prices while others effect negatively. The aim of this paper is to analyse the effect of release of sustainable reportof the companies on their stock prices and to find out ways through which companies can promote sustainability and enhance responsible business practices. Event Study Methodology has been used in the study to analyse the data. The findings of the study will provide important insights into the expected impact of sustainability on the stock prices of the concerned companies and more generally, the relationship between sustainable initiatives and stock performance.