Role of Technology in Assisting Green and Sustainable Business Practices: An Empirical Study

An environmentally mindful business goes beyond just profit-making; it takes into account its societal and environmental impact as well. These businesses aim for sustainability, and contributes towards the overall health of the ecosystem in which it operates, thus creating an environment conducive to its own success. The innovation of green technology is geared to achieve long-term sustainable development by delivering economic, environmental, and social advantages, preserving resources and energy, and minimizing environmental pollution and degradation. Technologies play a crucial role in addressing the fundamental pillars of sustainability—people, planet, and profit. As an outcome, many businesses are implementing sustainable development by integrating technology into their business practices. This shift towards sustainability is apparent as more businesses are striving to become socially responsible, implementing principles, policies, and practices that enhance the well-being of their customers, employees, communities, and the environment. This collective effort fosters the creation of a more eco-friendly and sustainable economy. A sample of 289 respondents was collected from people working in business sector. The variables that identify the Role of technology are Resource Management, Green Product Development, Environmental Monitoring, and Renewable Energy Integration.