Role of New Technology and Atomization of Business Operations on efficiency of Startup Entrepreneurs in India: An Empirical study

The efficiency of Indian startup entrepreneurs has been greatly increased by the incorporation of new technologies and the atomization of corporate activities. Startups may increase productivity, decrease operating expenses, and simplify operations by using cutting-edge digital solutions including automation software, cloud computing, and artificial intelligence. Startups may swiftly adjust to shifting market needs and grow their operations effectively by atomizing company activities via the use of scalable and modular technology. Their adaptability enables them to take advantage of opportunities and maintain their competitiveness in ever-changing market conditions.Additionally, modern technologies enable business owners to reach a wider audience and realise greater potential for development by enabling them to interact with clients, access a worldwide market, and work more productively with partners. In India, the startup scene has completely changed as a result of the convergence of new technologies and the atomization of corporate processes. This has increased growth, encouraged innovation, and given entrepreneurs more ability to carry out their visions more successfully. Study survey was conducted among 283 entrepreneurs from different entrepreneurial sectors to know different Role of New Technology and Atomization of Business Operations on efficiency of Startup Entrepreneurs and found that Cost Efficiency, Resource Optimization, Flexibility and Adaptability and Risk Management are different factors that determines role of New Technology and Atomization of Business Operations on efficiency of Startup Entrepreneurs in India.