Adopting Green Marketing Approaches that Foster Environmental Sustainability and Contribute to the Growth of a Business

Abstract

The notion of ecologically conscious marketing, sometimes referred to as green marketing, has sparked extensive discussions. Companies are always seeking the most efficient ways to convey their environmentally aware message to customers. Customers are increasingly becoming more discerning and have begun to prioritize environmental considerations. The crucial aspect of brands is in the way people perceive them and the overall brand image. This research aims to investigate how companies address strategic issues in the field of green marketing. Green marketing involves several activities, such as enhancing products, modifying manufacturing and distribution techniques, making packaging changes, and adjusting marketing materials. This research seeks to clarify the indispensability and importance of Green Marketing, as well as delineate strategies for its execution. She has also tried to clarify specific strategies to avoid Green Marketing Myopia. Green Marketing tactics have been shown to convincingly demonstrate to readers that Green Marketing is both viable and profitable, as supported by several sources.