Smart and Green : The Future of Urban Finance through Fintech Sustainability

Financial services have undergone a revolution with the rise of Financial Technology (Fintech), which has altered traditional pricing strategies and made financial services more accessible, especially to those who lack bank accounts. In order to examine Fintech's dual role in advancing green finance and sustainable development, this study synthesises findings from current research. Fintech increases efficiency, lowers transaction costs, and promotes green investment possibilities by utilising technology-enabled innovation. This research, which draws on a number of studies, emphasises the critical role that fintech plays in promoting financial inclusion, especially in rural settings like rural India, where governments want to support the Fintech ecosystem through focused laws and efforts. Additionally, the study explores the relationship between green investment and Fintech innovation, emphasising how Fintech promotes sustainability by promoting ethical investment and stimulating green economic growth. The study also highlights how crucial financial management is to guiding businesses towards sustainable practices, meeting societal expectations, and maintaining financial stability. In summary, this study highlights how Fintech may significantly advance green finance and sustainable development, helping to better align financial operations with social and environmental objectives. Statistical techniques such as Correlation, Chi square test and percentage and descriptive statistics employed to evaluate the relationship between Fintech adoption and Sustainable development and Green Financing and Environmental Sustainability and Urban Stakeholder Sustainability. The study involves collecting primary and secondary data.