A Study on the Influence of Psychological Factors Affecting the Success of Startups: Indian Perspective

Abstract

This paper revolves around the concept of start-ups in IT Cities of India. Start-ups are mostly created on the basis of creative and innovative ideas and grown to get success. Start-up companies are newly established companies which generally strive for existence due to some challenges. The basic purpose of this paper is to put some light on the factors influencing the success of startups in IT Cities of India. Factors include Personal factors, Motivational factors and Human resource related factors which is again sub divided into various sub factors having an impact on the success of startups in IT Cities of India.  An attempt is made to review the literature and on the basis of which primary data were collected from various Start-up Unit, start-up owner, CEO through questionnaire and the total of 309 respondents have been analysed. On the basis of data collected all the three factors have been analysed and proposed some suggestions and strategies.