Perception of Multigeneration Customers Towards Mobile Banking: A Study in Odisha

Mobile banking, Multigeneration customers, Perception, User preferences Customer attitude and Adoption

This research aims to investigate the perception of multigeneration customers towards mobile banking services in the state of Odisha, India. In recent years, mobile banking has gained prominence as a convenient and efficient means of financial transactions and management. However, the acceptance and utilization of these services can vary among individuals from different generations, given their varying levels of familiarity with technology and comfort with digital financial tools. This study seeks to understand the attitudes, preferences, and challenges faced by multigeneration customers in Odisha concerning mobile banking. The research will provide insights into the factors influencing the adoption of mobile banking services, ultimately contributing to a better understanding of the mobile banking landscape in Odisha.