Customers online Reviews and Its impact on Purchase Intention in Hospitality Industry: A Quantitative Investigation

Abstract

When booking an internet trip, many buyers read online reviews. The influence of these reviews on customer decision-making is still imperfectly understood. Online reviews largely impact the hospitality Industry as in the era of digitization everything is available at the fingertip, even the review.  Positive reviews change people's perceptions towards hotels, while both good and negative evaluations raise customer awareness of hotels. At less well-known hotels, these impacts are more pronounced. A reviewer competence is influenced by just a little amount of positive review. Several websites and applications offer online evaluations of hotels in well-known tourist locations in response to growing customer demand for impartial leisure - related information. According to reports, millions of prospective hotel guests check these review websites every year. Online reviews have a great impact on the hotels and hospitality industry. One of the fundamental requirements for tourists at a location is lodging; therefore, choosing a hotel is a top priority for most visitors. Understanding how users select lodging is essential in the increasingly cutthroat service sector of hospitality since it may help hoteliers and tourist managers with planning and decision-making.