Challenges of Agriculture Marketing in India: A Quantitative Analysis

Abstract

India's economy is based primarily on agriculture, which also makes up a sizeable portion of its Revenue. A major problem in India, though, is still the selling of farm products. In this study, we investigate the problems with farm marketing in India and carry out a mathematical analysis to find the fundamental causes that influence the marketing of agricultural products. The research makes use of original information gathered through polls of farms and market middlemen in various parts of the nation. According to our research, India's farm marketing industry faces major obstacles due to poor infrastructure, a dearth of suitable storing and transit options, and insufficient market data. The research also finds several legislative changes that can enhance the country's selling of farm products. The report also examines various legislative initiatives that have been put in place to handle these issues, such as the Agricultural Produce Market Committee (APMC) Act and the Electronic National Agricultural Market (eNAM). The research emphasizes the need for additional initiatives to enhance India's agricultural selling system and guarantee equitable rates and improved market access for producers. The results of this research can assist players within the agriculture sector and lawmakers in better understanding the difficulties that farmers experience and in developing efficient policies and initiatives to enhance the agriculture selling system in India.