Corporate Social Responsibility and Brand Equity – An Analytical Study Focusing on Indian Businesses

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Ankur Kumar Rastogi, Kumari Shilpi, Vinay bhalerao, Ranjitha. P. K, K Rajesh Kumar


Within the particular framework of Indian companies, this research examines in depth the complex relationship between CSR programmes and brand equity. The study's overarching goal is to provide light on the complex relationship between corporate social responsibility (CSR) initiatives and the way Indian consumers see and value firms' brands. An all-encompassing research framework, including qualitative and quantitative approaches, is utilised in the examination. To fully grasp the complex nature of CSR and brand equity interactions, the study looks at a wide variety of industries in India's corporate environment.  The effect of CSR on brand recognition, customer loyalty, and public perception are important factors to consider. This research takes into account the cultural aspects, legislative frameworks, and industry-specific circumstances that influence how successful CSR initiatives are in building brand equity. Consumer surveys and in-depth interviews make up the bulk of the study's primary data, while secondary sources include reports from businesses, trade journals, and academic books. The complex relationship between CSR and brand equity can be better understood with the help of statistical analytics and qualitative data analysis. It delves into the potential strategic ramifications for businesses in India that want to use CSR as a way to build their brands and do good in the world, especially in the cutthroat Indian market. The results of this study have both theoretical and practical implications for companies doing business in India, adding to the growing body of literature on corporate social responsibility and brand management. If businesses want to succeed in the long run and make a good difference in society, they need to grasp the dynamics of corporate social responsibility (CSR) and brand equity in the Indian context. This is because CSR is becoming more important to consumers, investors, and regulators.

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