A Study on Marketing Strategies of Microfinanace Institutions with Special Reference to Mandya District, Karnataka

Abstract

The Microfinance Institution Marketing creates a strategic roadmap to effectively promote financial products and services and increasing brand awareness and building trust and credibility within the community. The Microfinance business worked on the basis of knowing your client, your competitor, and your business environment.The microfinance institutions (MFIs) have provided financial servicesto the poor citizens and young entrepreneurs to achieve economic solvency. They have faced competition and various obstacles for attaining sustainable profitability. Theobjective of the study is to know about the marketing strategies of microfinance institution in Mandya district. Micro financing produces many benefits for rural development and low-income households. Microfinance is considered as one of the most significant contributors to eradicating rural area poverty and improving the living standard of the poor people. The study is focus on rural development it requires infrastructure credit growth, movement of microloans to poor people and especially poor women.