Marketing strategies for Credit Cards in India: A Quantitative Perspective

Abstract

The entailing research examines the marketing strategies used for credit cards in India. The aims of the following literature review were to analyse the effectiveness of various marketing strategies used by credit card companies, including promotions, rewards programs, and customer service. The findings of the literature review indicate that rewards programs and promotions are the most effective marketing strategies in attracting and retaining credit card customers. Additionally, there is an identification of several factors that influence the success of marketing strategies, including age, income, and education level. The results of this study have important implications for credit card companies operating in India, providing insights into the most effective marketing strategies for attracting and retaining customers in this competitive market. Overall, this study provides valuable insights into the marketing strategies used by credit card companies in India, and the factors that influence their success. By understanding these factors, credit card companies can develop more effective marketing strategies, attract and retain customers, and remain competitive in the Indian market.