Impact of Website Design and Product Image Quality on Online Shopping Experience among Youth in Indore

Abstract

This study examined how website design and product image quality influence the online shopping experience of young consumers in Indore, a rapidly growing digital market in India. Using a quantitative, descriptive, and correlational research design, data were collected from 300 respondents aged 18–30 through a structured online questionnaire. The findings showed that all components of website design—usability, aesthetics, and navigation—significantly enhanced the shopping experience. Product image quality, including clarity, multiple views, and zoom features, also demonstrated a strong positive impact, with image-related factors emerging as the most influential predictors. The combined regression model explained over half of the variance in online shopping experience, indicating that a seamless integration of website features and high-quality visuals is essential for engaging youth shoppers. The study offers practical recommendations for e-commerce platforms and web developers aiming to optimize digital interfaces, enhance trust, and improve satisfaction among young online consumers in Indore.1. Introduction