Article
Digital Transformation and Its Effects on Brand Perception and Market Expansion in P.E.B.
Pre-Engineered Building (P.E.B.) it has become an emerging sector and its rapid growth has undoubtedly placed internet marketing as a critical branding and corporate growth tool for the industry. This paper investigates the impact of digital marketing on the P.E.B. industry in terms of brand awareness, the effectiveness of the social media, performance of business metrics and effectiveness of sales conversion. Adoption of a mixed-method approach, utilising quantitative data analysis as well as qualitative insights from industry experts and best cases. The results demonstrate that digital marketing applications such as search engine optimization, social media marketing and distributed targeted contents can be used to promote brand visibility, customer engagement, and market development. This paper examines digital touchpoints along the customer journey and emphasizes the relevance of personalized marketing and case studies in terms of purchasing behavior. This study explores the relationship between brand trust established through digital channels and sales performance, noting potential reductions in customer acquisition costs. The study concludes with recommendations for P.E.B. companies to optimize their digital marketing efforts, leverage emerging technologies, and drive growth. The findings contribute to the academic literature by addressing the research gap on digital marketing effectiveness in the P.E.B. sector and provide insights for industry practitioners seeking to enhance their market presence and competitiveness.
