The Impact Of Digital Marketing Strategies On Customer Loyalty: A Case Study Of Nike

Abstract

This article explores the impact of digital marketing strategies on customer loyalty, using Nike as a case study. It highlights how digital transformation has revolutionized marketing by enabling organizations to reach wider audiences, personalize customer experiences, and foster lasting brand loyalty through platforms such as social media, mobile applications, and e-commerce. The research examines theoretical models that explain the relationship between digital marketing and customer loyalty, such as AIDA and long-term relationship frameworks, and discusses key strategies including personalization, community building, and multi-platform engagement. The findings confirm that integrated digital marketing approaches enhance customer satisfaction, trust, and engagement, which contribute to repeat purchases and strong brand advocacy. The paper also provides recommendations for Algerian organizations seeking to boost electronic customer loyalty through effective digital strategies adapted to local market conditions and challenges.​