The Changing Landscape of India’s FMCG Packaging Industry: Digital Transformation, Sustainability, and Performance Measurement of Supply Chain and Procurement

The FMCG packaging industry of India is undergoing a rapid change. The survey under a regression technique reveals that at one time, the introduction of digital substitutes is compensated by sustainable practices to facilitate the operation with suppliers, reduction of lead times, and saving operation cost. According to interaction effects, businesses that merge the two dimensions perform better as compared to businesses that adopt them individually. The results reveal that the equity of the synergistic-based supply chain resilience strategy is rather questionable. Some of the implications of digital-sustainability integration include competitiveness and ability to comply with regulations within new markets. The other important finding of the study is that the disparity between small or medium sized businesses and big businesses is highly pronounced as compared to how these types of businesses embrace the application of digital tools and sustenance. It is impossible in small packaging FMCG companies due to the absence of funding and knowledge since these breakthroughs such as AI and blockchain can be adapted to large packaging companies. This type of a discontinuity is slack development of industry. This is a case where policies and subsidies by governments and training are needed whereby, even the SMEs are recipients. Such practices being amalgamated with the large and small firms will see the corporate supply chains being heavier, adaptable, and sustainable within the Indian based FMCG packaging industry.