Green FinTech: An Analysis of Financial Solutions and Sustainable Practices in Fintech Companies

Abstract

This research examines the integration of green initiatives in fintech companies, using a mixed- methods approach. The study provides valuable insights into the evolving landscape of green finance and its implications for the fintech industry and environmentally conscious consumers. The research uses surveys, interviews, and financial performance analysis to gather comprehensive data. It examines potential opportunities and challenges faced by companies, contributing to the growing discourse on the intersection of financial technology and environmental sustainability, and its implications for corporate reputation, innovation, and customer loyalty. This research explores the relationship between financial technology and environmental sustainability, providing valuable insights for responsible business practices in digital financials. It informs stakeholders, policymakers, and researchers about the dynamic relationship between fintech and green initiatives, paving the way for future advancements in finance and sustainability.