Perception Of Shifting Behavioural Dynamics In Banks: A Study On The Factors That Influence Credit Customers Of Particular Banks In Hyderabad, Telangana.

Abstract

The banking perspective has altered as a result of banking sector changes and the emergence of both domestic and foreign private banks offering a wide variety of new banking products. Customers may be more inclined to stick with one bank or move to another, depending on which is most advantageous, as a result of this diversity. This study's primary goal was to find out what criteria credit clients take into account while deciding to transfer banks. The researcher determined which factors—such as product features and benefits, technology and accessibility, relationships and personalization, life and personal circumstances, peer and social influence, better offers elsewhere, market-driven determinants, and lack of transparency—need to be given top priority by the bank's management in Hyderabad, Telangana, when developing credit strategies. Credit customers were asked to complete a standardized questionnaire in order to collect the data. In Hyderabad, Telangana, a causal cross-sectional survey was administered to all bank credit consumers. 186 consumers were chosen as a sample utilizing a systematic random sampling technique. Using SPSS, both descriptive and inferential statistics were employed to analyse the data. Multiple regression analysis was employed under inferential statistics to determine the factors influencing credit customers perceived switching behavioural dynamics. By combining additional and diverse variables from other empirical research studies and analyses, as well as by utilizing recent and substantial evidence gathered from the bank in Hyderabad, Telangana, this study will try to address the factors that influence perceived customers' switching behavioural dynamics.