Social media marketing on tourism development: A conceptual study

Abstract

In 21st century, tourism has emerged as a significant focus for the Indian economy, with numerous events organized to foster tourism development nationwide. Nevertheless, the importance of social media marketing in the travel industry is still undervalued. There remains a lot to explore about the roles and effects of social media marketing on the tourism behavior within a country. The study investigated the significance and influence of social media platforms in promoting tourism, specifically Facebook, Twitter, and Snapchat. The overall findings indicate that various enhancements could improve customer satisfaction. The researcher assessed several popular social media marketing tactics (Facebook, Twitter, Snapchat) and their effectiveness in boosting Indian tourism. The findings indicate that social media marketing significantly contributes to the positive development of the travel and tourism sector.The study utilized qualitative research methods, drawing from sources such as books, journals, websites, theses, and other secondary data related to social media marketing strategies and the travel sector. The findings suggest that effective collaboration between central and state governments is vital for promoting both domestic and international tourism and supporting sustainable development. Furthermore, the study highlights the necessity to examine factors influencing consumers' perceived value of destinations through social media strategies. Such measures are essential for enhancing India’s tourism industry on the global platform.