How 5G Technology Will Transform Digital Advertising Strategies?

Abstract

As digital connection developments, organizations must review their engagement strategies with customers in a mobile-centric environment. The advent of 5G indicates a crucial milestone in enabling ultra-rapid, low-latency, and data-intensive communications. These structures are predicted to transform digital advertising from passive information distribution to completely communicating & immersive experiences.  The transition from 4G to 5G technology is revolutionizing the digital advertising domain by facilitating real-time, hyper-personalized, and immersive experiences. This research surveys the influence of 5G on digital advertising tactics, highlighting the incorporation of AR/VR technologies and the implementation of real-time personalized adverts. Statistical testing, including Chi-square along-with Pearson’s correlation, were used using data from 110 experts in the digital marketing business. The outcomes authenticate a significant impact of 5G on immersive advertising & real-time customization, highlighting the need for marketing revolution in the 5G epoch.