Digital Marketing Strategies For Small Businesses- An Empirical Study

Abstract

Success in digital marketing isn’t only for big companies with lots of money. In fact, small businesses often have a special edge online. The rapid shift towards digitalization has changed how businesses work, leading new companies to create smart services that help customers grow their businesses. But as, technology and customer knowledge increases, companies need to understand what customers want before offering something valuable. Digital marketing for small businesses can be a bit challenging at the beginning, though it’s an important tool that helps them reach their local audience and buyers. However, there were some limitations, such as a lack of up-to-date, local information and the fact that many studies focused more on big companies instead of small businesses. In this study, we will guide you through ways to use your online platforms to make your messages stronger, reach more people, and create lasting connections-even with limited tools or budget. Digital marketing is seen as a powerful way to gain, keep and grow customer relationships. Tools like websites, niche platforms, and online discussion boards are especially helpful for new businesses. This highlights how important it is for business owners, to use these strategies wisely to grow and succeed. A sample of 227 was collected from owners of small businesses. The factors of digital marketing strategies for small businesses are Strong Online Presence, Social Media Marketing, Search Engine Optimization, and Content Marketing.