A Study on Cross-Platform Integration of Marketing Strategies for Men's Grooming Brands in India

Abstract

India is the land of opportunities. It is known for unity in diversity. Indian culture is widely popular in the world. Wedding is an important ritual in India. The men’s grooming market in India has witnessed rapid growth, driven by urbanization, evolving lifestyle patterns, and rising awareness of personal care among men. This study investigates the digital marketing strategies of men’s grooming brands through the lens of cross-platform integration using secondary data analysis. Data was collected from industry reports, brand case studies, academic publications, and digital marketing analytics. The findings reveal a strategic shift toward visual and interactive content on social media platforms, particularly Instagram and Facebook, with influencer marketing and user-generated content emerging as core engagement tools. Brands also utilize video marketing across YouTube and Reels to target segmented audiences effectively. Mobile marketing—through apps, SMS, and push notifications—has become central to customer retention. Additionally, SEO practices, such as keyword targeting and content optimization, are vital for enhancing digital visibility. This research offers actionable insights for brands seeking to optimize their presence across digital platforms and remain competitive in the dynamic grooming industry.