Analyzing Impact of Subscription-Based Sales Models on Consumer Retention

The subscription-based sales model is being used across sectors, providing customers with ongoing access to goods and services for a periodic price. This study analyzes the impact of such models on customer retention in India. The research examines essential elements influencing customer loyalty, perceived value, and happiness in subscription services, based on a sample of 136 Indian respondents. The results demonstrate a robust correlation between service quality, flexibility, and customer retention, with substantial implications for marketing and product strategy. Subscription-based sales models has considerable promise for fostering enduring consumer loyalty, although their success depends on ongoing adaptation to client demands and preferences. This research enhances the existing information base by identifying key variables affecting retention and providing suggestions specific to the Indian consumer market. As subscription commerce proliferates worldwide, these insights may assist organizations in augmenting client lifetime value and sustaining competitive advantage.