10 Minute Temptation: Exploring Quick Commerce’s Influence on Consumer Decision Making

Abstract

Quick Commerce (Q-Commerce) is changing the way we shop, offering lightning-fast deliveries within 10-20 minutes, and giving consumers the convenience of getting what they want almost immediately. This study explores how this rapid access to products impacts how consumers make purchasing decisions and their loyalty to Q-Commerce platforms. By looking at how fast delivery influences impulse buying and overall satisfaction, the research uncovers the emotional and psychological factors that drive consumer behavior. Findings reveal that a significant percentage of consumers make unplanned purchases due to the availability of quick delivery, and customer satisfaction is strongly linked to service speed and reliability. However, while convenience enhances loyalty, concerns over pricing and delivery fees remain a challenge for some users. The study aims to understand what makes people choose instant delivery services and how it shapes their long-term loyalty to these platforms. Ultimately, this paper provides valuable insights for businesses looking to connect with customers in a world where speed and convenience are becoming key to customer satisfaction.