Leveraging Artificial Intelligence and IoT for Real-time Consumer Behaviour Analysis in Marketing

Abstract

The e-commerce sector is changing quickly as more and more people buy products online. AI and big data insights have become effective technologies for handling and evaluating enormous amounts of data. AI's ability to digest vast amounts of data and make accurate predictions has completely changed marketing. AI solutions are used by advertisers to categorize client wants, increase revenue, and forecast customer behaviour. The primary areas of artificial intelligence (AI) that businesses utilize to keep before their rivals include robotics, speech, vision, processing of natural languages, skilled systems, algorithmic learning, and management.

The purpose of this article is to offer the foundation for additional studies on advertising patterns and views by offering a greater knowledge of how the Internet of Things affects customers' intentions and actions. With an emphasis on IoT characteristics and viewpoints, the study examines the body of current research and extracts trends from specialist third-party sources. The results demonstrate a chance of IoT for advertising while offering knowledge about the causes, effects, and influence of IoT on customer behaviour.