Psychological Impact of Notification and Application Sound in Sonic Branding on The Consumer's Perception in Apropos to Theories of Neuroscience

Abstract

 This research underscores the pivotal role of sonic branding in the domain of application sounds and notifications, unraveling its profound impact on user behavior through a neuroscientific and psychological lens. The findings, derived from a comprehensive survey of 150 respondents, establish a compelling correlation between the strategic deployment of auditory stimuli and a discernible surge in user engagement. By grounding our investigation in neuroscientific and psychological theories, we not only validate our empirical results but also elucidate the intricate cognitive and emotional processes at play. Furthermore, our study extends its significance by presenting a meticulous model for the implementation of sonic branding, specifically tailored for small businesses and diverse industry sectors. This model offers pragmatic insights for businesses seeking to capitalize on the neuroscientific and psychological dimensions of sound, thereby fostering enhanced user retention and fortified brand recognition in the competitive digital landscape. As the digital ecosystem continues to evolve, the strategic integration of sonic branding emerges as an imperative for businesses aspiring to establish a lasting imprint on the perceptual landscape of their target audience.