The Role of Technology in Facilitating Consumer Protection in Commerce

Abstract

The rapid growth of electronic commerce (e-commerce) has transformed the way consumers and businesses engage in trade. This paper examines the dynamic landscape of e-commerce, examining various types of transactions, consumer concerns, and the critical role of technology in safeguarding consumer interests. Technological advancements offer solutions to challenges such as data security, privacy, and customer service standards—ranging from secure payment methods to AI-driven fraud detection. Furthermore, the paper underscores the importance of a multi-stakeholder approach, highlighting the need for collaboration among businesses, consumers, and governments to foster a secure and inclusive digital economy. As e-commerce continues to expand, the effective use of technology is vital in building consumer trust and confidence in the online marketplace.