The Impact of Social Media in Shaping Employee Trust and Organizational Outcomes in the Digital Age

Abstract

One of the communication channels that is changing the fastest is Social Media, which has permanently altered the dynamic between businesses, employees, and customers. While a plethora of study has been done in the West and certain parts of Asia regarding the effects of Social Media in the workplace, no comparable studies have been done in the Indian workplace. This study looks at how Social Media use affects employees' Trust in the workplace in India and how that Trust affects Job Performance, Organizational Commitment, and Innovative Behaviour. The data was analyzed using both qualitative and quantitative methods. Our empirical investigation demonstrates that Open Communication in the context of Social Media usage has no discernible effect on Innovative Behaviour, Organizational Commitment, or Job Performance. This study suggests that organization should use Social Media to invest in their people, and build positive trust in the workplace for increased Job Performance, higher Organizational Commitment, and enhanced Innovative Behaviour.