Strategic Use of Digital branding in Five-Star Hotels: Uunderstanding Trends and Impact in North India’s Luxury Market

Abstract

The hospitality enterprise in North India is understood for its wealthy historical past, cultural diversity, and growing integration into the global tourism marketplace. With the fast expansion of virtual generation, the role of branding has advanced significantly, specifically for luxurious institutions which includes 5-star motels. inside the past, luxury hotels relied in general on traditional marketing channels which include print advertisements, journey businesses, and phrase-of-mouth recommendations to establish their emblem presence and appeal to high-cease clients. however, the appearance of the internet and virtual technologies has revolutionized how resorts marketplace their offerings, engage with clients, and construct their brand identification. virtual branding has end up a important element in the typical advertising strategy of those 5-famous person resorts, permitting them to attain a broader, extra numerous audience, especially the ones from the millennial and Gen Z generations, who are avid customers of virtual platforms.