Beyond Survival: Assessing the Long-Term Aspirations and Growth Trajectories of Street Entrepreneurs in India

This research presents an empirical investigation into the diverse incentives driving Indian street entrepreneurs within their distinct socioeconomic context, where street vending holds significant importance in the informal sector and urban life. The conventional categorization of entrepreneurial motives as either push (necessity-driven) or pull (opportunity-driven) is challenged, as a deeper understanding of these motivations is essential for shaping effective policies and promoting inclusive urban development.

Based on data collected from 326 respondents, a more nuanced theoretical framework is proposed, which moves beyond the traditional binary perspective by highlighting the coexistence and temporal fluidity of these motivations. This understanding is crucial for designing successful regulations and support systems that cater to the evolving needs of street vendors. The findings contribute to a richer comprehension of the motivations underlying Indian street entrepreneurship, challenging the conventional push-pull dichotomy. This study not only enriches academic discourse but also offers valuable insights for policymakers aiming to empower the informal sector within India's urban landscape.