THE ROLE OF GENDER DIVERSITY IN ENHANCING ORGANIZATIONAL PERFORMANCE IN NASHIK’S BANKING SECTOR

Abstract

This study investigates the impact of gender diversity on organizational performance in Nashik banking industry, which is one of the developing areas of Maharashtra, India. Both quantitative and qualitative methods were used, and the answers of 340 participants of nationalized, private, and cooperative banks were tested. The study concludes that more gender-diverse teams ensure greater profitability, customer satisfaction, and employee retention. Private banks had the highest gender ratio of diversity (0.71), followed by cooperative banks with 0.45, reflecting differing levels of inclusiveness. Some of the biggest gender diversity challenges include stereotypes, cultural bias, the absence of inclusive policies, and work-life balance. Mentoring programs, adaptable work arrangements, and diversity recruiting are some of the most impactful solutions that lead to the engagement of workers and high service quality. Organizational culture and dedication from the leaders are necessary for building inclusivity. For the banking industry of Nashik, the utilization of gender diversity can serve as an innovation and flexibility driver and catalyst for sustainable growth. Banks can make customers, staff, and businesses more engaged as well as boost competitiveness and also help social advancement by overcoming such obstacles and having focused initiatives.