Women’s Participation in Media and Social Justice Movement

Abstract

This study explores the pivotal role of women in media and their significant contributions to social justice movements. Women have long played pivotal roles in leveraging media platforms to advocate for social justice causes and catalyze societal change. This qualitative study examines the multifaceted experiences and impacts of women's participation in media-driven social justice movements. Through interviews, content analysis, and engagement metrics, the research illuminates the historical foundations, contemporary dynamics, and transformative potential of women's voices in shaping public discourse and mobilizing collective action. Key findings highlight women's adeptness in utilizing both traditional and digital media to amplify marginalized narratives, challenge oppressive structures, and foster intersectional approaches to justice. Influential campaigns like #MeToo, #BlackLivesMatter, and #BringBackOurGirls exemplify the viral success of hashtag activism led by women, garnering widespread engagement, support, and policy impacts. However, persistent challenges such as gender bias, online harassment, and unequal access to technology persist, underscoring the need for systemic changes within media institutions. Recommendations emphasize the importance of intersectional perspectives, collaborative approaches, and institutional support to further empower women's voices in driving meaningful change and creating a more just and equitable society.