Impact of (AI) Artificial Intelligence on Traditional Marketing

Abstract

Traditional marketing still plays a vital role, especially for reaching demographics that are less active online. It can create a strong local presence and build brand recognition through consistent visibility. While digital marketing grows, many businesses find that a balanced mix of traditional and digital strategies yields the best results. Traditional marketing provides tangible, high-impact methods that complement the precision and reach of digital campaigns. However, Artificial Intelligence (AI) has had a transformative impact on traditional marketing, enhancing its effectiveness and efficiency. Researchers have explored the possible impact of (AI) on traditional marketing. Because (AI) has emerged as a powerful tool and played important role in data analysis, cost efficiency, improved targeting and personalization, automation which further help and excel the strategic decision making of marketers.