Perceived Effectiveness of Artificial Intelligence in HRM Function in the IT Industry in India: An Empirical Study

Abstract

In the Indian IT industry, AI has reshaped human resource management (HRM). This means streamlining operations is easy, with AI-enhanced recruitment systems that scan resumes, match profiles to the job description, and guess the candidate’s career success based on historical data. By fielding routine HR queries, chatbots and virtual assistants reduce administrative burden and improve response time. By analyzing work patterns, project contributions, and feedback, AI applications in employee performance evaluation assist in impartial assessments. HR managers  can predict attrition rates and adopt retention strategies by using workforce analytics.