Understanding Motivations of Generation Z Customers for Adoption of Smart Health Devices

Abstract

User motivations for monitoring their health, engaging in preventive care, and receiving personalised feedback, are driving the adoption of smart health devices. These devices, which include fitness trackers and smartwatches, provide real-time data on the amount of walking or running, heart rate during states of vigorous exercise and rest,  and even when you began to fall asleep, or in deep sleep. This is all important wellness data for making decisions about how best to care for oneself. With the ease of constant monitoring, it enables preventative health management. Smartphone connectivity interfaces that are friendly to users, and numerous smart devices now include apps so that one can set his/her desired goals, receive reminders and track progress. Social functions like achievement sharing and virtual communities provide further motivation to use. Because of growing health consciousness and availability of smart health tracking in smartwatches, the health technology will soon be integrated into daily routine of people. This paper discusses motivational factors influencing smart health device adoption and highlights tools for engaging, relevant, and effective health behaviour change, which ultimately enhance sustained device use and human well-being. A sample of 227 participants was collected from participants in rural and urban regions. The factors that influence the adoption of Smart Health devices are found to be Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Social Influence & Peer Pressure, and Health Consciousness & Awareness.