A study on Digital Transformation: How Fintech is Revolutionizing the Banking Landscape

The financial technology (Fintech) sector has become a disruptive force in the global banking industry, driving significant changes in service delivery, customer experience, and operational efficiency. This research aims to explore the impact of Fintech on traditional banking models and how digital transformation is reshaping financial services. By examining the adoption of Fintech innovations, including mobile banking, blockchain technology, and AI-driven financial solutions, this study investigates the extent to which Fintech has enhanced customer experiences, reduced operational costs, and improved financial inclusion. The findings suggest that Fintech is not only complementing but also challenging traditional banking paradigms. As Fintech continues to evolve, its role in shaping the future of the banking industry becomes increasingly pivotal.The advent of financial technology (FinTech) has revolutionized the banking sector, improving the convenience, accessibility, and efficiency of financial services. This research investigates the factors influencing the adoption of FinTech in banking, focusing on five dimensions: Perceived Utility, Trust, Perceived Ease of Use, Attitude Towards FinTech, and Social Impact. Data collected from 200 respondents were analyzed using descriptive statistics, correlation analysis, and multiple regression analysis. Results show that Attitude Towards FinTech has the most significant effect on adoption, followed by Perceived Utility and Perceived Ease of Use. The findings highlight the importance of addressing these factors in order to increase the adoption of FinTech in the banking sector.