Prime Time Ads: Shaping FMCG Choices in A1-A3 Consumers

Abstract

Advertising on television creates a powerful impact on consumer buying behavior. Advertisements are telecasted on television for about 24 hours but the most important time for telecasting them is “Prime – Time”. This is the time when you can convey the message of your product to the maximum audience. The present research paper is on the impact of Prime-Time Advertisement on consumer buying decisions while purchasing FMCG products by A1, A2, A3 Socio-Economic Classification (SEC) Customer. Researcher has consider the SEC categorization, which was developed in 1988 and approved by the Market Research Society of India (MRSI), to comprehend the Indian consumer class. The SocioEconomic Classification is based on Education of Chief Earner in Family and Number of Household item.