Design Thinking in Automotive and Consumer Packaging: A Review

Abstract

This literature review explores the application of design thinking in the automotive and consumer packaging industries, highlighting its role in fostering innovation, enhancing user experience, and promoting sustainability. By examining case studies from companies like Ford, BMW, Unilever, and Coca-Cola, the review underscores the effectiveness of design thinking methodologies in addressing evolving consumer demands and market complexities. The analysis includes a discussion of the design thinking framework's stages, critiques of its common interpretations, and insights into team dynamics and organizational factors that influence innovation. Ultimately, the review emphasizes the transformative potential of design thinking in driving strategic advancement across industries.