Digital Marketing in Hotels of Uttarakhand: A Review

Abstract

    The internet is the most significant element in the economy of the twenty-first century since it provides us with instant access to regional or worldwide audiences, generates millions of jobs, and 100,000 enterprises. Social media, which encompasses numerous rules and includes sites like Facebook, YouTube, Twitter, and LinkedIn, is managed by tiny groups with institutionally unified retail ideals. These regulations contain a promotion associate, a general connection, and their trading advancement to foster a client-focused culture. The hotel sector can benefit from the use of digital marketing. Media outlets including radio, television, and newspapers have developed over the past few decades into a connected marketing pathway that hotels can plan for. The allocation of actual hotel reservations, according to Amit Vyas (2018), is evidence that a digital marketing approach was successful. A framework with a strong foundation is provided by the digital marketing strategy model, which aids in projecting important growth activities and carrying out operations as required.