The Impact of Media Advertising by Financial Institutions on Consumer Behavior and the Promotion of Financial Products: A Comprehensive Analysis

Abstract

The purpose of this research is to analyse how financial institutions use media advertising to promote their products and services and how it influences customer behaviour. The analysis will employ a qualitative research technique, utilising case studies, literature reviews, and pertinent journal articles. The study will examine the impact of advertising methods used by financial institutions on customer decision-making, influencing their perceptions, attitudes, and behaviours towards different financial goods and services. The primary areas of emphasis will encompass the efficacy of various advertising platforms, the function of digital marketing in the promotion of financial goods, and the ethical implications associated with financial advertising. This study aims to elucidate the relationship between media advertising and consumer behaviour in the financial sector by analysing case studies and reviewing existing literature, thereby providing insights into effective strategies for promoting financial products.