“Assessing Consumers' Interest in Quantum-Powered Electric Vehicles: A Study Using UTAUT 2 and Brand Image”

This research explores the intricate landscape of consumer adoption intentions towards Quantum-Powered Electric Vehicles (QPEVs) within the context of the dynamic Indian automotive market. Leveraging an integrated model that combines the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) framework with brand image mediation, the study investigates the factors influencing consumers' attitudes and intentions towards this emerging technology. The analysis is based on a substantial sample size of 449 respondents, employing Partial Least Squares Structural Equation Modeling (PLS-SEM) for a rigorous examination of the relationships among variables. The study identifies and critically analyzes the perceived importance and challenges associated with QPEVs in the minds of Indian consumers, offering valuable insights into the unique considerations surrounding sustainable transportation solutions. Results indicate the substantial impact of facilitating conditions, hedonic motivation, and price value on QPEV adoption, while also highlighting the mediating role of brand image. This research contributes to the expanding discourse on electric vehicle adoption and provides a comprehensive understanding of the factors shaping the acceptance of quantum-powered electric vehicles in the Indian market