AI-Driven Personalized Marketing Strategies: Leveraging IoT and Big Data in E-Commerce

In the ever-changing e-commerce landscape, modern businesses are progressively utilising advanced technology to develop personalised marketing strategies that improve client engagement and satisfaction. This article investigates the utilisation of AI, the Internet of Things (IoT), and big data analytics by e-commerce platforms to develop personalised marketing strategies. Organisations can refine marketing initiatives, anticipate client preferences, and offer personalised recommendations by integrating AI-driven analytics and real-time data from IoT devices. This results in a more pleasurable purchasing experience and improved conversion rates. This article provides a comprehensive framework for companies that are seeking to enhance their marketing strategies by leveraging technological advancements. It does so by examining the current trends, challenges, and potential impacts of the convergence of AI and IoT on e-commerce.