Effect of Counselling in Boosting Emotional Maturity in Choosing Correct Investment

 The banking sector is the central part in any economy to ensure money flow uniformly in all parts of the nation. The Evolution of Banking 4.0 has transformed the banking sector around data intelligence, platforms, and principles of embedded finance. This shifted the banking process from branches to customers through FINTECH platforms. This caused a downsizing of the banking sector and started concentrating on profit-generating services like credit cards, loans, investment management, etc., where employees can be deployed efficientBaly in customer interaction, document verification, etc. Higher targets, a longer time of customer interaction, and the risk associated with credit-based products increase stress among employees in banks, and it is causing difficulty for a portion of employees to cope with the stress in both life and the workplace. The target respondents are bank employees, and the sample size is 501. A validated and reliable questionnaire is used for data collection, and the Crombach alpha is greater than 0.79 for all sets of variables. The structural equation model is used to evolve the relationship between observed variables and measured variables.

This paper is an attempt to analyse the effect of stressors in personal life and work life on stress-borne issues and the extent to which Counselling is useful in reducing burnout effects. The independent variables are the factors that cause personal life-level burnout and work-place burnout. Dependent variables are the stress-borne issues of respondents, the benefits of religious Counselling, and scientific Counselling. Emotional intelligence is an effective tool for minimizing the effects of burnout and the factors that cause it. Stress awareness, self-regulation, and self-motivation can be used to reverse burnout through Counselling. The results show that the employees are sensitive to work-related stressors, as they fear losing their jobs if performance falls, and they feel burnout due to work-related issues. The respondents prefer scientific Counselling to religious Counselling. Personal life stressors are not influencing stress-borne issues or religious or scientific Counselling. It is to be concluded that many employees feel burnout and are not managing the burnout effectively, resulting in serious issues that may affect employee performance. Hence, scientific Counselling has to be encouraged. In religious Counselling, the scientific assessment of stressors or their effects is not fully analysed.

Retention of potential employee is important in service sector and hence, the support extended to balance work-life stressors is also important.