Privacy in the Age of Artificial Intelligence: Addressing the Ethical and Legal Implications

The modern technology can be called the byproduct of the second world war. Ever since then there has been a drastic change in the way we humans live and our interdependence on the use of technology. AI (Artificial Intelligence) has helped in drastically advancing various sectors for instance healthcare, enforcement of law, social media and engineering.  At present we are in an era in which can get information about just anything and anyone. Unknowingly our photos and details can be seen and missed used just by anyone. Apart from it your conversation can also be overheard by the technologies present in your room. That is why we observe some people sticking tape on the screen and mic area. Another such instance we can observe is that some parents avoid posting photos of their children on social media platforms and stop others from doing so. Such concerns have become very relevant.  As apart from the good side that AI has contributed to in our human lives. There is a very dark and scary side as well. It has caused an increasing concern that AI is eroding   our traditional concept of the right to privacy. In this paper we will examine the conflict between the right to privacy of an individual and the use of AI. Especially keeping in mind, the AI technologies which are particularly dealing with data collection, surveillance and decision making and their challenges with the traditional notion of privacy. It will be vocal for enhancing privacy protection in the regime of AI.  By emphasizing the need for robust regulatory measures and increasing transparency and the development of a more ethical AI practice. It has been accepted that AI has become an integral part of our life’s, and we need to find out a feasible solution in which right privacy and AI can co-exist, by analyzing the   existing legal framework including the General Data Protection Regulation (GDPR). This article will identify the regulatory gaps that failed miserably to address the emerging privacy issue. This paper underscores the importance and need to keep a balance between technological innovations on one hand and safeguarding the fundamental right of privacy.