Strategic Talent Management Practices for Enhancing Employee Retention in Indian E-Commerce Organizations: A Synthetic Review

Abstract

This synthetic review explores the impact of talent management (TM) practices on employee retention within selected e-commerce organizations in India. E-commerce firms, characterized by rapid growth, technology-driven models, and intense market competition, face unique challenges in attracting, developing, and retaining top talent. This paper examines the critical role of TM in enhancing organizational performance, competitiveness, and long-term success. Through a comprehensive review of existing literature, the study identifies key TM practices, including recruitment, performance management, compensation, leadership development, and work-life balance strategies. The paper highlights how these practices contribute to employee engagement, loyalty, and commitment, which are crucial for sustainable growth in the e-commerce sector. Additionally, the review sheds light on the mediating effects of organizational commitment and employee engagement on the relationship between TM and retention. The findings underscore the necessity for e-commerce companies to adopt strategic TM practices tailored to their unique operational environments to mitigate turnover and foster a motivated, high-performing workforce. The paper concludes with recommendations for refining TM strategies to improve retention outcomes in the dynamic and competitive landscape of e-commerce.